Matt Baldwin is the founder and designer of Baldwin Denim, a Kansas City based clothing and lifestyle brand. After the success of Matt s Kansas City menswear shop Standard Style, which opened in 2003, he decided to start his own brand. But instead of heading to Los Angeles or New York, Matt decided to stick to his roots and founded his company, Baldwin, in Kansas City in 2009. He has decided to keep his brands in KC and is one of the only local shops on the historic Country Club Plaza. Along with having multiple stores in the Kansas City area, he has also renovated a midcentury modern home.